Everytable
Experiential PR & Cultural Alignment
We design experiential PR strategies that align brands with culture through intentional moments, partnerships, and campaigns. It’s never about noise; it’s always about purpose.
OVERVIEW
Everytable’s expansion required more than store-opening publicity. To succeed across both affluent and under-resourced neighborhoods, the brand needed to establish cultural trust, demonstrate authenticity, and align its mission with local communities before launch.
STRATEGY & ACTION
Going Public PR designed and executed an experiential PR strategy centered on purposeful, community-rooted moments rather than noise.
We activated advocates, tastemakers, and local gatekeepers through curated meet-and-greets and community engagements—turning store openings into culturally relevant experiences. Going Public PR negotiated the first collaboration bowl with celebrity Chefs from Trap Kitchen. These moments were reinforced with targeted earned media, ensuring coverage reflected Everytable’s values and neighborhood relevance.
IMPACT & OUTCOMES
Going Public PR supported Everytable’s market entry through strategic openings that consistently exceeded revenue expectations. Locations in under-resourced communities outperformed those in more affluent areas, reinforcing the brand’s mission-driven model. Since then, Everytable has expanded significantly across Southern California, demonstrating that culturally aligned experiential public relations can successfully drive both social impact and commercial growth.
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