LeadersUp: Workforce Systems & Economic Mobility
Brand Positioning and Thought Leadership
We define strategic brand posture and design thought-leadership platforms that signal authority, guide perception, and influence decision-makers over time.
OVERVIEW
LeadersUp operates at the intersection of workforce development, equity, and economic mobility, an increasingly crowded and fragmented space. To drive impact at a national level, the organization needed a clear brand posture and a credible thought-leadership platform that would distinguish its approach, elevate its leadership, and influence employers, funders, and policymakers.
STRATEGY & ACTION
Going Public PR defined LeadersUp’s brand posture and built a scalable thought-leadership platform anchored in its President & CEO, Jeffery T.D. Wallace.
We positioned LeadersUp as a workforce systems disruptor, clarifying its perspective on untapped talent, structural inequity, and employer responsibility. This positioning guided all messaging and informed a disciplined thought-leadership strategy across earned media, opinion leadership, and executive visibility.
IMPACT & OUTCOMES
131M+
digital media impressions across national and regional outlets
$15M
in economic benefits generated in a single year
3.2M
print and radio audience reach across Chicago, Los Angeles, and the Bay Area
1,000+
job seekers trained with a 75% interview-to-hire ratio
Going Public PR helped to establish Mr. Wallace as a trusted national voice on youth employment, structural racism, and antiracist corporate strategy. That authority continues to drive influence beyond media, culminating in his appointment as a Commissioner on the Los Angeles County Workforce Development Board.
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